Merino Short - 5"
Designed for everyday movement in merino.
Shop nowMost activewear is designed for extremes.
Hard training. High output. Outdoor performance.
But most movement isn’t extreme.
It happens between workouts. Between places. Between moments.
Walking, commuting, stretching, working, travelling, living.
This is everyday movement — and it needs different clothing.
If activewear has ever felt uncomfortable, itchy, smelly, or oddly out of place once you leave the gym, you’re not imagining it.
Most activewear today falls into two categories:
Performance gear works well during the activity — but often feels technical, rigid, or impractical once the movement stops.
Fashion-led activewear may look good initially — but frequently relies on synthetic fabrics that trap odour, feel uncomfortable over time, and degrade with wear.
Neither is designed for being worn all day.
Everyday activewear should disappear into your life.
It shouldn’t demand attention or constant management.
It should:
Most importantly, it should be easy to live in.
Many activewear problems aren’t caused by fit or design.
They’re caused by material.
Synthetic fabrics are excellent at drying quickly — but they hold sweat on the surface of the fabric, where bacteria can grow. Over time, this leads to odour that becomes increasingly difficult to wash out.
Natural fibres behave differently.
Merino wool, in particular:
This is why merino stays fresher for longer — without coatings, treatments, or additives.
Odour, comfort, and breathability are fabric-system problems — not feature problems.
Many merino garments are designed as outdoor or technical layers.
They prioritise durability in harsh environments — often at the expense of softness, fit, and everyday comfort.
Everyday activewear requires a different balance.
It needs:
This is why a small amount of stretch blended with merino is often more practical than pure wool for daily use.
The goal isn’t maximum performance — it’s sustained comfort.
Everyday activewear is for:
You shouldn’t need to change clothes the moment you stop moving.
You should feel comfortable staying in them.
Because merino naturally resists odour, it doesn’t need to be washed after every wear.
This means:
Everyday activewear should reduce effort — not add to it.
Designed for everyday movement. Built around merino performance.
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now