Merino Short - 5"
Designed for everyday movement in merino.
Shop nowMost people aren’t searching for “merino.”
They’re searching because something keeps going wrong.
Activewear that feels fine at first — then becomes itchy.
Clothes that smell the moment you start sweating, even after washing.
Pieces that need constant laundering just to feel wearable again.
After enough trial and error, what people are really saying is:
“Give me activewear I could be in comfortably all day.”
It can feel like these are separate problems:
But they usually show up under the same conditions.
Time. Warmth. Moisture. Skin contact.
These aren’t fit issues or feature failures.
They’re signs of how a fabric behaves over time — once sweat, heat, and movement are involved.
In other words: this is a material problem.
Most activewear is designed to perform during short, intense sessions.
High output. High evaporation. Then change clothes.
But everyday movement is different.
This is when weak fabrics start to fail.
Synthetics tend to hold sweat and skin oils on the surface of the fabric. As the garment warms up again, odour returns quickly — even after washing.
Over time, this leads to:
Everyday movement doesn’t need more “performance features.”
It needs a fabric that stays comfortable over time.
Many activewear brands try to solve these problems with:
But coatings wear off. Treatments don’t change how a fibre behaves. And fast drying doesn’t mean comfortable drying.
Comfort, odour, and breathability are fabric-system problems.
They depend on how moisture is managed, where bacteria can grow, and how the fibre interacts with skin.
Merino wool behaves differently because of its fibre structure.
This doesn’t make merino “better” in every scenario.
It makes it more stable when worn for hours — especially in heat, humidity, and daily movement.
Merino doesn’t optimise for performance peaks.
It stabilises comfort over time.
Because merino resists odour naturally, it doesn’t need to be washed after every wear.
This leads to:
For everyday activewear, this matters more than people realise.
Lower maintenance is part of comfort.
Why Merino Activewear Needs Less Washing
Merino alone isn’t enough.
For everyday activewear, the fabric needs to be paired with:
This is why Estroni uses a small merino blend — optimised for movement, comfort, and longevity.
The goal isn’t purity.
It’s sustained comfort in real life.
Read: Activewear for Everyday Movement
Designed for everyday movement. Built around merino behaviour.
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now