Merino Short - 5"
Designed for everyday movement in merino.
Shop nowMost activewear is designed for extremes.
Hard training. High output. Outdoor performance.
But most movement isn’t extreme.
It happens between workouts. Between places. Between moments.
Walking, commuting, stretching, working, travelling, living.
This is everyday movement — and it needs different clothing.
Today’s activewear tends to fall into two categories.
Performance gear works well for short, specific use — but often feels technical, rigid, or out of place once you leave the activity.
Fashion activewear may look good initially — but frequently relies on synthetic fabrics that trap odor, feel uncomfortable over time, and break down with wear.
Neither is designed for being worn all day.
Everyday activewear should disappear into your life.
It shouldn’t demand attention or constant management.
It should:
Most importantly, it should be easy to live in.
Many activewear problems aren’t caused by fit or design.
They’re caused by material.
Synthetic fabrics are excellent at drying quickly — but they trap sweat on the surface of the fabric, where bacteria can grow. Over time, this leads to odor that becomes increasingly difficult to wash out.
Natural fibres behave differently.
Merino wool, in particular:
This is why merino stays fresher, longer — without coatings, treatments, or additives.
Many merino garments are designed as outdoor or performance layers.
They prioritise durability in harsh environments — often at the expense of softness, fit, and everyday comfort.
Everyday activewear requires a different balance.
It needs:
This is why a small amount of stretch blended with merino can be more practical than pure wool for daily use.
The goal isn’t maximum performance — it’s sustained comfort.
Everyday activewear is for:
You shouldn’t need to change clothes the moment you finish moving.
You should feel comfortable staying in them.
Because merino naturally resists odor, it doesn’t need to be washed after every wear.
This means:
Everyday activewear should reduce effort — not add to it.
Most activewear is designed for extremes.
Hard training. Intense workouts. Outdoor performance.
But most people aren’t moving at extremes every day.
They’re walking, commuting, stretching, working, travelling, running errands, and fitting movement into normal life.
This is everyday movement — and it needs different clothing.
If you’ve ever felt like activewear is uncomfortable, itchy, smelly, or oddly inappropriate outside the gym, you’re not imagining it.
Most activewear today falls into two categories:
Both tend to share the same issues:
They’re fine for the workout — but frustrating for the rest of the day.
Everyday activewear should work quietly in the background.
It should:
Most importantly, it should be easy to live in.
Sweat itself doesn’t smell — bacteria does.
Synthetic fabrics tend to hold sweat on the surface, creating the perfect environment for odor to build up. Over time, that smell becomes difficult to wash out.
Natural fibres behave differently.
Merino wool, in particular:
That’s why merino can be worn for longer, washed less, and still feel fresh.
Everyday activewear shouldn’t look technical or feel like outdoor gear.
It should fit like classic activewear — leggings, tanks, bras — but perform better across the entire day.
A small amount of stretch is essential for comfort and durability, which is why a merino blend is often more practical than pure wool.
The result is clothing that:
This is activewear for:
You shouldn’t need to change clothes the moment you leave the gym.
You should feel comfortable staying in them.
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now
Designed for everyday movement in merino.
Shop now